All day lipcolor and gloss that works overtime! ColorStay Overtime Lipcolor covers your lips in full coverage color and shine for up to 16 hours, no touch-ups needed. One end smoothes on advanced ColorStay liquid formula with SoftFlex for beautiful, comfortable color that won't kiss off, feather or bleed. The other end brushes on a moisturizing top coat with chamomile and soy extract for all-day glossy softness.